"Ang sarap sa pakiramdam na maraming tao ang ayaw ka pa ring mag-retire. Hindi yung pag masama ka, ang sasabihin nila sa'yo 'bat ngayon lang? Dapat noon ka pa nag-retire." ~ Director Ed Villarante
Knowledge about production and advertising was acquired for almost a year. It was taught by our great professor, Director Ed Villarante. We call this very responsible professor "Direk Ed", actually everyone does. He was able to create this name because of his excellence he demonstrated during the hey day of Channel 4.
Before we met him, we were already hearing positive feedback about him from higher level students who used to be Direk Ed's students. Hence, we thought highly of him. On our first class, he shared with us the experience he had, from uphill 'til the pinnacle of his career. Common yet inspiring is what we can describe his story. It is common in a way that it is like other directors' story wherein he started out as a untility man (if i'm not mistaken) 'til he became a known director. A person needs to pass all stages or all the positions in a production before he becomes a director. On the other hand, it is inspiring for he never gave up on his dreams. He endured the challenge of production, and not to mention even the foul mouth of other people. He was one of the people behind NBN Channel 4's success. After being a director, he decided to come back in teaching. He used to be a teacher before he entered the industry. And again, because of his virtuosity, he became Centro Escolar University's Mass Communication Coordinator.
If you wonder why I make a blog regarding a professor... The reason is I also want you to be uplifted by my professor's story and I believe that this is one way of saluting his excellency.
Direk Ed will be retiring this coming December. A part of my heart melted when I learned it during AD Fest 2011. I was crying while watching a tribute video presentation for the professor, most especially it was played with the song "Thank You". My classmates asked me why I was crying. However, there was nothing new on my friends' part for they knew I easily get move by that kind of thing. Lol! =D
I am very much happy for our director because he will retire as he holds the respect and appreciation from his friends, colleagues, and students. But there is sadness too because we are going to miss him. =( I remember what he jokingly said in his speech after he eyed the tribute video, "Alam nyo, pakiramdam ko malapit na ko pumanaw". Hahaha... Direk Ed is a serious-type but he can be a joker at times.
Direk Ed did not only taught us about production and advertising, but learning that are unseen on books as well. Not only knowledge, but wisdom. He surely says good values before he ends a class. The advice he gave us that I would never forget was "always love your parents and consider their sacrifices."
On our last class day, he uttered a very profound statement and that is written above this blog.
His whole life was spent educating pupils, building a quality education for CEU, creating ideal flick, and touching many lives. Director Ed Villarante can now make himself at home and chill out with her mom.
Rest assured that everything he has taught us will forever stay in our hearts and mind and will be our gear to be successful in our career.
THANK YOU, DIREK ED!!!
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